from diverse threads, each enriching the others and shaping who I am today. My educational journey began at the School of Visual Arts in New York City, where I honed my skills in Advertising and Graphic Design. Driven by a deep curiosity about human behavior, I furthered my studies in Psychology at the New School for Social Research in Manhattan.

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Beyond the academic realm, my experiences have been equally enriching. Born in Brussels, I moved to Israel as a child, where I later served as a lieutenant in an Israeli paratrooper unit. This experience instilled in me discipline, resilience, and a deep sense of camaraderie.

Yearning to broaden my horizons, I headed west to New York City to pursue my academic aspirations. After completing my studies, I proudly became an American citizen, embracing the opportunities and values this nation embodies.

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But my pursuits extend beyond the professional sphere. As an avid mountain biker, I find solace and challenge traversing the trails of the Franklin Mountains in El Paso, Texas. When the ground no longer suffices, I take to the skies as a private pilot, reveling in the freedom and exhilaration of flight.

These diverse experiences have not only shaped my perspective but also equipped me with a unique blend of skills and knowledge that I bring to everything I do.

My passion for designing impactful logos began with the New York City's own identity, the Apple Corps. This project led me to create iconic logos for prominent institutions like the NYC Health and Hospitals Corporation, the NYS Governor's Office on Motion Pictures and Television, and several other influential organizations. Through these projects, I honed my skills in strategic branding, visual communication, and cultural sensitivity, ensuring my designs resonated with diverse audiences and effectively communicated brand values. While working in New York City, I tapped into major global initiatives for the United Nations, UNICEF, and Time Inc, to mention a few. Now, I'm excited to leverage my expertise to help brands across different regions and industries achieve their expansion goals.
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A glimpse of the past: In the days following 9/11, I was appointed by the NYC mayor's office and TIME WARNER to brand "Leadership in Turbulent Times," the highest-level meeting NYC has ever hosted, in the hope of imparting wisdom and strategy to American executives shaken by an uncertain economy and a new age of terrorism.  

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Shouldn't We Talk?"  I can heighten your overhaul brand's purpose to help it reach prominence, impact clients, and sway undecided consumers in El Paso, Tx, and beyond.