Poster designed for the 25th anniversary of Sports Illustrated magazine.
Ht3 is a health management company
Heroes Don't Hit is a branded campaign sponsored by Gerry Cooney promoting non-violence among athletes.
BRANDING STRATEGY IS A RELENTLESS WORK OF FINE-TUNING A BRAND, WHICH RESEMBLES A MOVING TARGET: YOU STEER IT TO MEET YOUR CUSTOMERS' EMERGING NEEDS OR TURN IT AROUND TO UNCOVER THEIR CONTINUALLY CHANGING WANTS.
There's little question that most business owners believe their company is unique and different.
Most would admit that change is good though few are willing to adapt routinely to changing trends.
Many fail to revitalize a new brand identity that replaces a failed understanding of their business and brand by a growing number of dissatisfied consumers.
Distinguish your product or service by creating a customer-centric company. Try to think as your customers would. Long gone is the concept of luring customers without paying equal attention to their needs and respecting their wants. If you want to be unique, realize that the balance of power has shifted to consumers, so pay close attention to their voices.
A Customer Experience Can Make (or Break) Your Business.
We're in a User-Experience Economy. These days, companies are more vulnerable to what customers say about their business. Firsthand experiences are crucial in building a brand's reputation or downgrading a consumer's trust. A customer is likely to engage your brand if it has an engaging personality wrapped in a clear message.
Note the work I deliver for businesses ranging from the well-established to the daring startups in El Paso, Texas, and New York City, where I launched much of my career:
DISNEY; Relaunched Disney premium service as Disney's Club Blast with a targeted campaign design of banners and advertisement, employing inbound marketing through the website, pop-ups, conversion, and registration pages. I provided strategic oversight for Disney's Club Blast brand recognition, targeting parents and kids.
AOL; I created AOL Shop Direct online promotions. Product development delivered response records with innovative member acquisition; direct mail packages- designed and reached over 2 million households.
TIME Inc.; Custom Content Publishing. I Have Provided the highest-quality advertiser-driven content and design in Fortune, Money, and TIME. Our text-and-advertising section designs covered emerging market economies, identifying opportunities for conducting business in countries of growing importance and emerging cities, states, and regions in the U.S.
AMERICAN EXPRESS; Helped launch a brand identity initiative to fight fraud online while collaborating with the Worldwide E-Commerce Fraud Prevention Network.
BOMBARDIER CHALLENGER; Brand marketing and corporate communications increased awareness and recognition of the corporate business jet.
NEW YORK CITY; Rebranded NYC by leveraging its assets to drive growth by focusing on job creation and improving the quality of life as an incentive to attract out-of-town businesses to move into the city. Creative included advertising in mass transit and subway system, television commercials, and introducing the new brand identity design of NYC Apple Corps.; (in collaboration with Ogilvy and Mather). I was in charge of the design and launch of the new brand identity of NYC Health and Hospitals Corp. and the NEW YORK STATE Governor's Office for Motion Picture And Television Development.
Click next for Brand Identities.