Poster designed for the 25th anniversary of Sports Illustrated magazine.
Ht3 is a health management company
Heroes Don't Hit is a branded campaign sponsored by Gerry Cooney promoting non-violence among athletes.
BRANDING STRATEGY IS
THE RELENTLESS WORK OF FINE-TUNING YOUR BRAND. IT RESEMBLES A MOVING TARGET: YOU STEER IT TO MEET YOUR CUSTOMERS' EMERGING NEEDS OR TURN IT AROUND TO UNCOVER THEIR CONSTANTLY CHANGING WANTS.
Shifting to a User-Experience Economy: User experience (UX) is no longer just an afterthought; it's the core of successful businesses. Companies that create seamless and personalized experiences win big.
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In today's dynamic landscape, customer loyalty is earned, not assumed. Are you ready to evolve? Remember, a satisfied customer is your brand ambassador. Let's rewrite your brand narrative together, one satisfied voice at a time.
Below are some of the companies I helped find a niche market for their products and services. I deliver visionary consulting for businesses that run the gamut from the well-established to the daring startups in Texas and beyond.
DISNEY; Relaunched Disney premium service as Disney's Club Blast with a targeted campaign design of banners and advertisement, employing inbound marketing through the website, pop-ups, conversion, and registration pages. I provided strategic oversight for Disney's Club Blast brand recognition, targeting parents and kids.
AOL; I created AOL Shop Direct online promotions. Product development delivered response records with innovative member acquisition; direct mail packages- designed and reached over 2 million households.
TIME Inc.; Custom Content Publishing. I Have Provided the highest-quality advertiser-driven content and design in Fortune, Money, and TIME. Our text-and-advertising section designs covered emerging market economies, identifying opportunities for conducting business in countries of growing importance and emerging cities, states, and regions in the U.S.
AMERICAN EXPRESS; Helped launch a brand identity initiative to fight fraud online while collaborating with the Worldwide E-Commerce Fraud Prevention Network.
BOMBARDIER CHALLENGER; Brand marketing and corporate communications increased awareness and recognition of the corporate business jet.
NEW YORK CITY; Rebranded NYC by leveraging its assets to drive growth by focusing on job creation and improving the quality of life to incentivize out-of-town businesses to move into the city. Creative included advertising in mass transit and subway system, television commercials, and introducing the new brand identity design of NYC Apple Corps; (in collaboration with Ogilvy and Mather). I was in charge of the design and launch of the new brand identity of NYC Health and Hospitals Corp. and the NEW YORK STATE Governor's Office for Motion Picture And Television Development.
Let's take you to Brand Identities next: